Reading List Following is a short list of recommended reading for those who enjoy cuddling up with a business book to find inspiration and insight. Listed in alphabetical order. A Whole New Mind by Daniel Pink Business Model Generation: A Handbook... by Alexander Osterwalder Drive: The Surprising Truth About What Motivate Us by Daniel Pink Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi Jump Start Your Brain by Doug Hall Linchpin: Are you Indispensable? by Seth Godin Orbitting the Giant Hairball: A Corporate Fool’s... by Gordon MackKensie Problem Solving 101: A Simple Book for Smart People by Ken Watanabee Taking the War Out of Our Words by Sharon Strand Ellison The Ten Faces of Innovation: IDEO’s Strategies for... by Tom Kelley